The last few years have seen the gap between winners and losers in the market research industry widen substantially. This begs the question – what are the key drivers that create a ‘winner’ in the modern age of market research’?

It’s increasingly clear that technology is a chief enabler, with conversations in market closely aligning with the findings of the GRIT report. Here are 5 successful strategies consumer insights professionals can do to maximise the return on their data investments.

1. Data Collection & New Data Types
2. Analytics
3. Visualization and Dashboards
4. DIY Solutions
5. Data Integration including warehousing and meta-analysis

Click here to find out