Author: Cohort Global

Cohort Global celebrates office move

Cohort Global has officially relocated, but don’t worry we haven’t gone too far. You will find us just around the corner at-  25 Buckingham Palace Road, Level 2 Warwick House, Westminster, London, SW1W 0PP. We are excited that the new space will drive integration between Cohort Global and Pureprofile and to further support our development as a global business.

As we continue to grow as will our investment in our staff,  as a thank you to everyone for their hard work and contribution to the businesses rapid growth we threw an ‘office warming’ get together. Cohort has evolved dramatically since it’s formation in 2008,  we can only predict that our new UK head office will help Cohort to continue to evolve into a global force.


Cohort Global at Might & Power Race Day 2017

Cohort is pleased to have attended the Might & Power Race Day for the Cerebral Palsy Alliance on August 19th, 2017. This annual event aims to use the raised funds to support children and adults living with cerebral palsy. Thanks to the generosity at such events, the charity has raised more than $4.6 million over the past 18 years.

This year, Cohort raised over $400,00 to benefit the Cerebral Palsy Alliance in their endeavours. It has been the most that Cohort has ever raised. We have enjoyed the event and are already looking forward to next year’s Might & Power Race Day!


Cook Islands: Shifting Brand Awareness And Sentiment

CAMPAIGN:
Cook Islands Tourism wanted to increase brand awareness of the Cook Islands in Australia and New Zealand and to change the perception that the Cook Islands is an adventurous destination as opposed to a resort based holiday.

Click here for the solution and results

Same-Sex Marriage: Public Opinion Polls vs. The Sitting Pollies

If politicians represent the people, why is there so much media noise going on about whether to allow same-sex marriages or not? Perhaps because the politicians are not really doing what they purport to do.

Our recent research based on a nationally representative sample of 1,500 adults (over 18 years of age) between July 24-25, 2017 concluded the public view is pretty clear.

What does Australia think?

Click here to find out

Meet Cohort Global at DMEXCO 2017

Cohort Global will be attending this year’s annual DMEXCO in Cologne, 13 – 14 September. We are looking forward to this exciting event about the digital economy. The conference will involve leading speakers on the digital economy and 950+ companies are expected to attend.

The conference’s motto “Digital is everything, not every thing is digital” seems to ring true in today’s world. Therefore, we are pleased to participate in an event that aims to discuss and share insights within the marketing, media, and technology sectors at this prestigious conference.

We hope to see you at DMEXCO 2017, where you will have the chance to personally meet our team! If you would like to catch-up with us at the event, please use the form below.

Come and meet us at stand B68, Hall 7

Stephen Davis


Commercial Director

Richard Bidgood


Business Development Manager

Samantha Webster


Commercial Manager

Contact Us


Enter your details below and we will get back to as soon as possible.

Which event do you want to discuss?


Cohort celebrates end of the financial year

At Cohort we celebrated the end of a great financial year with our colleagues from the Pureprofile and Sparcmedia team. We were joined by Wout van Damme from Sparcmedia and Luke O’Brien and Paul Chan from Pureprofile. We had a brilliant time at Hai Cenato with plenty of delicious food and flowing drinks. The event was a great success.

As well as celebrating a strong end to the year, we say goodbye to Heloise Hotson and wish her the best in her future endeavours.  Heloise was a great addition to the company as the US Commercial Manager. We look forward to see what she does in the future.

Sparcmedia is an insight driven advertising company. Partnering with clients, the team of experts use data and technology to deliver strategic programmatic advertising that solves business objectives. Sparcmedia is a Pureprofile (ASX: PPL) company and has been offering programmatic services since 2009.

The Pureprofile group is now a global leader in data insights, programmatic media, big data, and quantitative research, as well as consumer lead generation through the recently acquired Cohort group. Pureprofile delivers next generation marketing solutions for more than 700 brands, publishers and research groups worldwide.


Cohort joins the Pureprofile group

Cohort’s has successfully integrated into the Pureprofile group on the 30th June 2017.

Effective 1 July 2017, Mr William Langton has become the Global Managing Director of Cohort and  joined the Pureprofile leadership team. He will now oversee the management of Cohort. Will was one of Cohort’s first employees and has been the Chief Financial Officer at Cohort for over seven years. Most recently, Mr Langton was instrumental in leading the Cohort sale process on behalf of Cohort’s vendors and has been assisting with the development and implementation of the integration plan.

Cohort founders, Marcelo Ulvert and Malcolm Treanor, have stepped down from their daily operational roles, effective 4 July 2017. However, they will continue to assist with any remaining handover matters by the Company until 31 December 2017.

A key priority will be the integration of Cohort’s database of online leads within Pureprofile’s data management and insight platform. Pureprofile will boost its data and profile capabilities whilst Cohort will have the opportunity to cross-sell additional products within its lead generation services.

Commenting on the appointment of Mr Langton, Pureprofile CEO, Mr Chan said: “I congratulate and welcome Will as Global Managing Director of Cohort. As a Cohort employee from day one and with the level of detailed understanding of and enthusiasm he possesses for the business, there is no one better suited to take the business to the next level.”

“Pureprofile and Cohort have shared values around empowering the consumer, which has facilitated the smooth integration of the businesses. I look forward to working together with the team to create a first-class company.”

– WILLIAM LANGTON


Meet our Sales Intern - Guy

What does your average day look like?

My usual mornings consists of sales prospecting. I technically find new business to pass on to the sales team. It’s a great feeling when you find a good match for the business and it’s the best time to catch-up with the rest of the team. 

In the afternoon, I internally investigate leads that require double checking for clients. I make sure that there are no issues caused by our data. Attention to detail is very important. 

What is your favourite part of the job?

Taking control of the music in the office. But more importantly, I was able to intern in both the Australia and London office, which is a great perk! 

If you weren’t a Sales Intern what other role could you see yourself in?

I’d want the CEO’s job.

How do you describe your job to people who ask what you do?

Essentially, I bring in new business opportunities.

What’s the most unusual thing you’d done at Cohort?

I became a pint of Guinness by spraying my hair white. It was great. 

Any tips for someone who wants to work here?

My biggest tips would be have a lovely attitude and good banter. 

Want to work with the Cohort team? Our Careers section has all our latest vacancies


Australia's Biggest Morning Tea with Cohort for Cancer Council

The Sydney office had a great time raising funds for the Cancer Council and taking part in Australia’s Biggest Morning Tea. We were able to raise over $1000!

Cancer Council’s Australia’s Biggest Morning Tea is an opportunity for Australians to raise money for a brilliant cause. The raised funds help to make a real difference in the Cancer Council’s research, prevention and services programs.  Cancer Council is the nation’s leading cancer charity, uniting the community, creating hope, providing support and saving lives.

Maral Kellet, our Ad Operations Manager, made an amazing effort to organise the event. Delicious tea alongside an assortment of breakfast snacks was provided. Raffle prizes were awarded and Rhonda White drew professional portraits of the team.


The UK visits the Australian office

Last week, the Australian office was visited by our Network Manager, Tanya Mertens, and our Senior Account Manager, Catherine Jones.

The purpose of this trip was for both the UK and Australian teams to share processes, structures, and their best practices to obtain global maturity and alignment on how we work with our partners and key clients.

Visits like these enable us to further develop our vision of global alignment among our international offices and other companies within the PureProfile group. The sharing of ideas is key to further growth and Tanya and Cat’s contributions to the Australian team, both commercially and culturally, were well received. We look forward to more visits like this in the future!

“It was great to get an understanding of their processes and become more globally aligned.”


Catherine Jones - Senior Account Manager