Author: Cohort Global

Cohort joins the Pureprofile group

Cohort’s has successfully integrated into the Pureprofile group on the 30th June 2017.

Effective 1 July 2017, Mr William Langton has become the Global Managing Director of Cohort and  joined the Pureprofile leadership team. He will now oversee the management of Cohort. Will was one of Cohort’s first employees and has been the Chief Financial Officer at Cohort for over seven years. Most recently, Mr Langton was instrumental in leading the Cohort sale process on behalf of Cohort’s vendors and has been assisting with the development and implementation of the integration plan.

Cohort founders, Marcelo Ulvert and Malcolm Treanor, have stepped down from their daily operational roles, effective 4 July 2017. However, they will continue to assist with any remaining handover matters by the Company until 31 December 2017.

A key priority will be the integration of Cohort’s database of online leads within Pureprofile’s data management and insight platform. Pureprofile will boost its data and profile capabilities whilst Cohort will have the opportunity to cross-sell additional products within its lead generation services.

Commenting on the appointment of Mr Langton, Pureprofile CEO, Mr Chan said: “I congratulate and welcome Will as Global Managing Director of Cohort. As a Cohort employee from day one and with the level of detailed understanding of and enthusiasm he possesses for the business, there is no one better suited to take the business to the next level.”

“Pureprofile and Cohort have shared values around empowering the consumer, which has facilitated the smooth integration of the businesses. I look forward to working together with the team to create a first-class company.”

– WILLIAM LANGTON


Meet our Sales Intern - Guy

What does your average day look like?

My usual mornings consists of sales prospecting. I technically find new business to pass on to the sales team. It’s a great feeling when you find a good match for the business and it’s the best time to catch-up with the rest of the team. 

In the afternoon, I internally investigate leads that require double checking for clients. I make sure that there are no issues caused by our data. Attention to detail is very important. 

What is your favourite part of the job?

Taking control of the music in the office. But more importantly, I was able to intern in both the Australia and London office, which is a great perk! 

If you weren’t a Sales Intern what other role could you see yourself in?

I’d want the CEO’s job.

How do you describe your job to people who ask what you do?

Essentially, I bring in new business opportunities.

What’s the most unusual thing you’d done at Cohort?

I became a pint of Guinness by spraying my hair white. It was great. 

Any tips for someone who wants to work here?

My biggest tips would be have a lovely attitude and good banter. 

Want to work with the Cohort team? Our Careers section has all our latest vacancies


Australia's Biggest Morning Tea with Cohort for Cancer Council

The Sydney office had a great time raising funds for the Cancer Council and taking part in Australia’s Biggest Morning Tea. We were able to raise over $1000!

Cancer Council’s Australia’s Biggest Morning Tea is an opportunity for Australians to raise money for a brilliant cause. The raised funds help to make a real difference in the Cancer Council’s research, prevention and services programs.  Cancer Council is the nation’s leading cancer charity, uniting the community, creating hope, providing support and saving lives.

Maral Kellet, our Ad Operations Manager, made an amazing effort to organise the event. Delicious tea alongside an assortment of breakfast snacks was provided. Raffle prizes were awarded and Rhonda White drew professional portraits of the team.


The UK visits the Australian office

Last week, the Australian office was visited by our Network Manager, Tanya Mertens, and our Senior Account Manager, Catherine Jones.

The purpose of this trip was for both the UK and Australian teams to share processes, structures, and their best practices to obtain global maturity and alignment on how we work with our partners and key clients.

Visits like these enable us to further develop our vision of global alignment among our international offices and other companies within the PureProfile group. The sharing of ideas is key to further growth and Tanya and Cat’s contributions to the Australian team, both commercially and culturally, were well received. We look forward to more visits like this in the future!

“It was great to get an understanding of their processes and become more globally aligned.”


Catherine Jones - Senior Account Manager


Cohort celebrates Australia Day 2017

The Australian office had a great time celebrating Australia Day. All the Aussie’s helped to make it a special day with lots of food, drinks and laughter. Thank you to the Aussie’s for helping to organise the event: Samantha Wells, Natalie O’Rourke, Ali Corbett, Emma Gibson, Rhonda White and Mark Robinson.

For those who don’t know, Australia Day takes place on January 26th. It is a celebration of the diverse society that makes up Australia. Happy belated ‘Straya Day everyone!


Cohort welcomes Pureprofile to the UK office

It has been an interesting week at the UK office, and it marks the beginning of an exciting chapter for the team here at Cohort.

We have been visited by Wout Van Damme, the head of Sparc Media, and welcomed Tim Potter, the head of Pureprofile UK, plus Rebecca and Charlotte, into our UK office. This is a crucial step in the integration of Cohort into Pureprofile, and we are eager to begin working closely with them in the future.

Pureprofile is a data insights and programmatic media company. It sits at the heart of where programmatic media, big data and quantitative research converge. Through its deep connection with real people, Pureprofile delivers the next generation in marketing solutions for brands, publishers and researchers.


Simplify Digital Case Study

About the client


Simplify Digital are one of the largest and fastest growing multi-channel switching platforms and were recently acquired by The Dixon Carphone group.

Cohort was approached to help Simplify Digital in building and implementing a customer acquisition programme with the capacity to scale quickly.

“Cohort are a key partner in our customer acquisition strategy, an important part of this is their consistent delivery. We’ve enjoyed a transparent and mutually beneficial relationship, now as a result we are expanding the program and exploring new acquisition channels.”


Data and Business Operations Manager

Download the Full Case Study


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Christmas 2016 in the Sydney Office

The Sydney office had a great time at the annual Christmas party. We have had a brilliant year and we are looking forward to 2017.

At Cohort, we like to get involved in creating positive changes in our community by giving back, which is why Cohort has enjoyed the opportunity to support the Weave Youth & Community Service in South Sydney since 2009. This is a non-profit community organisation that has been working with vulnerable children and women for over 35 years. As part of our annual Christmas party, we organised yet another one with lots of presents and a cheerful Santa with his Elves. You can read more about it by clicking here.

Yet again, we would like to use this occasion to wish everyone a Merry Christmas and a happy New Year!


Cohort celebrates Christmas 2016 with the Weave

Since 2009, Cohort has been hosting Christmas parties for vulnerable children in South Sydney for the Weave Youth and Community Services. This is a non-profit community organisation that has been working with vulnerable children and women for over 35 years. This initiative was set-up by Marleen De Rooy and Maeve Dunne who used to work at Cohort, which we continue to support.

As part of the festivities, over 150 children have received a present from our Santa and over 30 women have received support from Cohort. We have also helped out with other projects such as the Weave Office Fit Out and the Water Colour Sistas Art Exhibition.

We are continuing our support of disadvantaged and vulnerable young people, women, children and families with the Weave in the upcoming year!


Christmas 2016 in the London Office

The London office had a great time at the annual Christmas party held at Bunga Bunga on December the 8th. Our Global COO, Malcolm Treanor, was able to join the celebrations whilst on his UK tour. This Christmas party was especially important as we were able to celebrate with some of our newer members.

With the Christmas spirit in mind, Cohort have donated several gifts to St Mary’s Hospital in London, to give the children that have to spend Christmas in hospital a chance to enjoy Christmas like they would at home. We would like to encourage further donations, so if you are able, please click below to see how you can help the children supported by the COSMIC Charity.

Finally, we would like to use this occasion to wish everyone a Merry Christmas and a happy New Year!