Author: Cohort Global

The UK visits the Australian office

Last week, the Australian office was visited by our Network Manager, Tanya Mertens, and our Senior Account Manager, Catherine Jones.

The purpose of this trip was for both the UK and Australian teams to share processes, structures, and their best practices to obtain global maturity and alignment on how we work with our partners and key clients.

Visits like these enable us to further develop our vision of global alignment among our international offices and other companies within the PureProfile group. The sharing of ideas is key to further growth and Tanya and Cat’s contributions to the Australian team, both commercially and culturally, were well received. We look forward to more visits like this in the future!

“It was great to get an understanding of their processes and become more globally aligned.”

Catherine Jones - Senior Account Manager

Cohort celebrates Australia Day 2017

The Australian office had a great time celebrating Australia Day. All the Aussie’s helped to make it a special day with lots of food, drinks and laughter. Thank you to the Aussie’s for helping to organise the event: Samantha Wells, Natalie O’Rourke, Ali Corbett, Emma Gibson, Rhonda White and Mark Robinson.

For those who don’t know, Australia Day takes place on January 26th. It is a celebration of the diverse society that makes up Australia. Happy belated ‘Straya Day everyone!

Cohort welcomes Pureprofile to the UK office

It has been an interesting week at the UK office, and it marks the beginning of an exciting chapter for the team here at Cohort.

We have been visited by Wout Van Damme, the head of Sparc Media, and welcomed Tim Potter, the head of Pureprofile UK, plus Rebecca and Charlotte, into our UK office. This is a crucial step in the integration of Cohort into Pureprofile, and we are eager to begin working closely with them in the future.

Pureprofile is a data insights and programmatic media company. It sits at the heart of where programmatic media, big data and quantitative research converge. Through its deep connection with real people, Pureprofile delivers the next generation in marketing solutions for brands, publishers and researchers.

Simplify Digital Case Study

About the client

Simplify Digital are one of the largest and fastest growing multi-channel switching platforms and were recently acquired by The Dixon Carphone group.

Cohort was approached to help Simplify Digital in building and implementing a customer acquisition programme with the capacity to scale quickly.

“Cohort are a key partner in our customer acquisition strategy, an important part of this is their consistent delivery. We’ve enjoyed a transparent and mutually beneficial relationship, now as a result we are expanding the program and exploring new acquisition channels.”

Data and Business Operations Manager

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Christmas 2016 in the Sydney Office

The Sydney office had a great time at the annual Christmas party. We have had a brilliant year and we are looking forward to 2017.

At Cohort, we like to get involved in creating positive changes in our community by giving back, which is why Cohort has enjoyed the opportunity to support the Weave Youth & Community Service in South Sydney since 2009. This is a non-profit community organisation that has been working with vulnerable children and women for over 35 years. As part of our annual Christmas party, we organised yet another one with lots of presents and a cheerful Santa with his Elves. You can read more about it by clicking here.

Yet again, we would like to use this occasion to wish everyone a Merry Christmas and a happy New Year!

Cohort celebrates Christmas 2016 with the Weave

Since 2009, Cohort has been hosting Christmas parties for vulnerable children in South Sydney for the Weave Youth and Community Services. This is a non-profit community organisation that has been working with vulnerable children and women for over 35 years. This initiative was set-up by Marleen De Rooy and Maeve Dunne who used to work at Cohort, which we continue to support.

As part of the festivities, over 150 children have received a present from our Santa and over 30 women have received support from Cohort. We have also helped out with other projects such as the Weave Office Fit Out and the Water Colour Sistas Art Exhibition.

We are continuing our support of disadvantaged and vulnerable young people, women, children and families with the Weave in the upcoming year!

Christmas 2016 in the London Office

The London office had a great time at the annual Christmas party held at Bunga Bunga on December the 8th. Our Global COO, Malcolm Treanor, was able to join the celebrations whilst on his UK tour. This Christmas party was especially important as we were able to celebrate with some of our newer members.

With the Christmas spirit in mind, Cohort have donated several gifts to St Mary’s Hospital in London, to give the children that have to spend Christmas in hospital a chance to enjoy Christmas like they would at home. We would like to encourage further donations, so if you are able, please click below to see how you can help the children supported by the COSMIC Charity.

Finally, we would like to use this occasion to wish everyone a Merry Christmas and a happy New Year!

Cohort Global at the Performance Marketing Insights Conference 2016

Cohort enjoyed attending the Performance Marketing Insights Conference from October 25-26, 2016 in London. This is an annual two-day event, which provides a full insight in the most cost-effective ways of getting results via performance marketing.

Our Managing Director, Jon Ostler, was speaking at the conference on optimisation of conversion rates: “Turning Clicks into Leads”. Stephen Davis, our Senior Commercial Manager and Richard Bidgood, our Business Development Manager, were also attending the conference. We held a business card raffle where the winner, Davinder, won a Moët & Chandon Champagne Gift Box.

Cohort had a brilliant time at the event and we hope to return next year. Please use the contact form below for further details.

Jon Ostler speaking at PMI
Stephen Davis and Richard Bidgood
Jon Ostler speaking at PMI
Winner - Davinder Bansil

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Cohort helped to raise over $5,000 for Steptember

Cohort is proud to announce that we have raised $5,529.61 for the Cerebral Palsy Alliance. The 9 teams have enjoyed participating in this year’s Steptember to raise funds for people with cerebral palsy. The charity’s aim is to create a comfortable life for children and adults with physical disabilities and other disabilities. Those participating raised funds to support the Cerebral Palsy Alliance’s programs and services.

The top 3 teams for steps taken and funds raised have been listed below.

Funds raised:

Steps taken:


The Cohort Olympians


Walking like a Boss


Nat’s Leg-ends


Walking like a Boss


Red Hot Chili Walkers


The Mighty Morphin Flower Arrangers

Cohort Global acquired by Pureprofile

Pureprofile (ASX: PPL) is set to acquire 100% ownership of Cohort Global.

As Cohort’s CEO, Marcelo Ulvert added:

“We see great synergies with Pureprofile’s technology platform and are completely aligned on our vision around quality and continued globalisation with a focus on care for the consumer. Cohort has been a market leader since we founded the business in 2008. By becoming part of Pureprofile we will have the additional technology and financial capacity to really accelerate our growth. We are looking forward to working with Paul and his team and taking this next step in Cohort’s evolution.”

Cohort Global is excited to join Pureprofile and continue to drive Cohort’s expansion.

For further information please follow this link.

Marcelo Ulvert

Global CEO