Author: Cohort Global

Simplify Digital Case Study

About the client


Simplify Digital are one of the largest and fastest growing multi-channel switching platforms and were recently acquired by The Dixon Carphone group.

Cohort was approached to help Simplify Digital in building and implementing a customer acquisition programme with the capacity to scale quickly.

“Cohort are a key partner in our customer acquisition strategy, an important part of this is their consistent delivery. We’ve enjoyed a transparent and mutually beneficial relationship, now as a result we are expanding the program and exploring new acquisition channels.”


Data and Business Operations Manager

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Christmas 2016 in the Sydney Office

The Sydney office had a great time at the annual Christmas party. We have had a brilliant year and we are looking forward to 2017.

At Cohort, we like to get involved in creating positive changes in our community by giving back, which is why Cohort has enjoyed the opportunity to support the Weave Youth & Community Service in South Sydney since 2009. This is a non-profit community organisation that has been working with vulnerable children and women for over 35 years. As part of our annual Christmas party, we organised yet another one with lots of presents and a cheerful Santa with his Elves. You can read more about it by clicking here.

Yet again, we would like to use this occasion to wish everyone a Merry Christmas and a happy New Year!


Cohort celebrates Christmas 2016 with the Weave

Since 2009, Cohort has been hosting Christmas parties for vulnerable children in South Sydney for the Weave Youth and Community Services. This is a non-profit community organisation that has been working with vulnerable children and women for over 35 years. This initiative was set-up by Marleen De Rooy and Maeve Dunne who used to work at Cohort, which we continue to support.

As part of the festivities, over 150 children have received a present from our Santa and over 30 women have received support from Cohort. We have also helped out with other projects such as the Weave Office Fit Out and the Water Colour Sistas Art Exhibition.

We are continuing our support of disadvantaged and vulnerable young people, women, children and families with the Weave in the upcoming year!


Christmas 2016 in the London Office

The London office had a great time at the annual Christmas party held at Bunga Bunga on December the 8th. Our Global COO, Malcolm Treanor, was able to join the celebrations whilst on his UK tour. This Christmas party was especially important as we were able to celebrate with some of our newer members.

With the Christmas spirit in mind, Cohort have donated several gifts to St Mary’s Hospital in London, to give the children that have to spend Christmas in hospital a chance to enjoy Christmas like they would at home. We would like to encourage further donations, so if you are able, please click below to see how you can help the children supported by the COSMIC Charity.

Finally, we would like to use this occasion to wish everyone a Merry Christmas and a happy New Year!


Cohort Global at the Performance Marketing Insights Conference 2016

Cohort enjoyed attending the Performance Marketing Insights Conference from October 25-26, 2016 in London. This is an annual two-day event, which provides a full insight in the most cost-effective ways of getting results via performance marketing.

Our Managing Director, Jon Ostler, was speaking at the conference on optimisation of conversion rates: “Turning Clicks into Leads”. Stephen Davis, our Senior Commercial Manager and Richard Bidgood, our Business Development Manager, were also attending the conference. We held a business card raffle where the winner, Davinder, won a Moët & Chandon Champagne Gift Box.

Cohort had a brilliant time at the event and we hope to return next year. Please use the contact form below for further details.

Jon Ostler speaking at PMI
Stephen Davis and Richard Bidgood
Jon Ostler speaking at PMI
Winner - Davinder Bansil

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Cohort helped to raise over $5,000 for Steptember

Cohort is proud to announce that we have raised $5,529.61 for the Cerebral Palsy Alliance. The 9 teams have enjoyed participating in this year’s Steptember to raise funds for people with cerebral palsy. The charity’s aim is to create a comfortable life for children and adults with physical disabilities and other disabilities. Those participating raised funds to support the Cerebral Palsy Alliance’s programs and services.

The top 3 teams for steps taken and funds raised have been listed below.

Funds raised:

Steps taken:

$1,263

The Cohort Olympians

$1,257

Walking like a Boss

$969,15

Nat’s Leg-ends

1,573,510

Walking like a Boss

1,558,219

Red Hot Chili Walkers

1,535,83

The Mighty Morphin Flower Arrangers


Cohort Global acquired by Pureprofile

Pureprofile (ASX: PPL) is set to acquire 100% ownership of Cohort Global.

As Cohort’s CEO, Marcelo Ulvert added:

“We see great synergies with Pureprofile’s technology platform and are completely aligned on our vision around quality and continued globalisation with a focus on care for the consumer. Cohort has been a market leader since we founded the business in 2008. By becoming part of Pureprofile we will have the additional technology and financial capacity to really accelerate our growth. We are looking forward to working with Paul and his team and taking this next step in Cohort’s evolution.”

Cohort Global is excited to join Pureprofile and continue to drive Cohort’s expansion.

For further information please follow this link.

Marcelo Ulvert


Global CEO


Meet Cohort Global at the Performance Marketing Insights Conference 2016

Cohort Global will be attending the Performance Marketing Insights Conference 2016 at Park Plaza Westminster Bridge in London, 25 – 26 October. The Performance Marketing Insights Conference is a two-day event for a full insight in the most cost-effective ways of getting results via performance marketing. The conference will include topics sch as display advertising, paid search, and affiliate marketing.

Our Managing Director, Jon Ostler, will be speaking at this conference. With over 18 years of experience in digital performance marketing, Jon has led Cohort Global to be recognised as one of the fastest growing Digital Lead Generation Agency in the UK.

We hope to see you at the Performance Marketing Insights Conference, where you will have the chance to personally meet Jon at stand #30! If you would like to catch-up with us at the event, please use the form below.

Further information can be found through this link: https://www.performancemarketinginsights.com/

Jon Ostler


Managing Director

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Cohort joins Steptember

Cohort Global is pleased to be participating in Steptember this coming month to raise funds for people with cerebral palsy. The charity’s aim is to create a comfortable life for children and adults with physical disabilities and other disabilities. Cerebral palsy is a disability that restricts a person’s movement. That is why Steptember challenges you to take 10,000 steps a day each every day for the duration of September. Those participating raise funds to support the Cerebral Palsy Alliance’s programs and services.

As Cohort is a firm supporter of the Cerebral Palsy Alliance, we have formed multiple teams to raise those much needed funds. One of the best ways you can support us is by donating using the links below each team.

The teams:

The Walkaholix

Team Captain: Marcel

Sponsor link: http://bit.ly/walkaholix

The Fats and Furious

Team Captain: Jonn

Sponsor link: http://bit.ly/fatsfurious

Never Admit D'Feet

Team Captain: Tanya

Sponsor link: http://bit.ly/neveradmitdfeet

Nat's Leg-ends

Team Captain: Graeme

Sponsor link: http://bit.ly/natslegends

Walking Like a Boss

Team Captain: Alexander

Sponsor link: http://bit.ly/walkinglikeaboss

The Mighty Morphin Flower Arrangers

Team Captain: Xian

Sponsor link: http://bit.ly/flowerarrangers

Red Hot Chili Walkers

Team Captain: Amelie

Sponsor link: http://bit.ly/chilliwalkers

The Cohort Olympians

Team Captain: Stephanie

Sponsor link: http://bit.ly/cohortolympians

The Strollers

Team Captain: Will

Sponsor link: http://bit.ly/thestrollers