Author: Cohort Global

Culturally Aligned Partnerships Most Likely to Succeed

Business culture is the driving force within the walls of an organisation. Every business has a culture, however there are some that harness this better than others. A recent report from McKinsey’s highlights the value of aligned business partnerships. 92% of McKinsey’s Post Merger Integration Conference Survey respondents stated that their deals would have substantially benefitted from a greater cultural understanding prior to the merger. 70% percent agreed that there is too little focus on culture during integration.

A common assumption made by top executives CEO’s is that another company is “just like us” because they get along well in a business deal. This frequently leads to a cultural analysis being overlooked. According to the McKinsey’s report, the issue of misaligned culture comes down to two fundamental problems; true understanding and acknowledgement of the differences in culture, and not providing the right level or style of leadership to address them.

Culture needs to be at the very core of an organisation, radiating from the inside out, across all of the company’s relationships, both internally and externally. Management need to be aware of their core values and have these engrained within the organisation. Investing in culture has allowed Cohort and their partners to prosper in many long and successful partnerships. Just as the McKinsey study would suggest, Cohort’s relationships with culturally aligned clients tend to last and flourish most.

“Cohort’s culture is built on care. We have always said that our business stands on four pillars: staff, clients, partners and consumers. If you stop caring about any of those, the business will start losing balance. If you stop caring about two or more, then you don’t have a business”


Malcolm Treanor, COO, Cohort Global

“Cohort and Easy Meals’ relationship has been a match made in heaven. I can see our businesses working together for a very long time and I would recommend them to any business.”


Drew Edwards, Easy Meals Director

“Importantly, you’ve got to live and breathe it every day. It’s not a badge of convenience that is worn when it suits and we see that reflected in the success of our most important partnerships.”


Marcelo Ulvert, CEO, Cohort Global


Loans - Consumer Attitude Report 2016

Financial Services Industry Report


For the purposes of this report we identified key players in the Financial Services industry with a focus on Loans, these are the brands we conducted our research on:

“Apologies, we do not yet have any results for this study, please come back soon.”


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Debt Management - Consumer Attitude Report 2016

Financial Services Industry Report


For the purposes of this report we identified key players in the Financial Services industry with a focus on Debt Management, these are the brands we conducted our research on:

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Life Insurance - Consumer Attitude Report 2016

Financial Services Industry Report


For the purposes of this report we identified key players in the Financial Services industry with a focus on Life Insurance, these are the brands we conducted our research on:

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On Campus Learning - Consumer Attitude Report 2016

Education Industry Report


For the purposes of this report we identified key players in the Education industry with a focus on On Campus Learning, these are the brands we conducted our research on:

“Apologies, we do not yet have any results for this study, please come back soon.”


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Online Learning - Consumer Attitude Report 2016

Education Industry Report


For the purposes of this report we identified key players in the Education industry with a focus on Online Learning, these are the brands we conducted our research on:

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Charity Lotteries - Consumer Attitude Report 2016

Charity Industry Report


For the purposes of this report we identified key players in the Charity industry with a focus on Charity Lotteries, these are the brands we conducted our research on:

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Funeral Insurance - Consumer Attitude Report 2016

Financial Services Industry Report


For the purposes of this report we identified key players in the Financial Services industry with a focus on Funeral Insurance, these are the brands we conducted our research on:

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Regular Giving - Consumer Attitude Report 2016

Charity Industry Report


For the purposes of this report we identified key players in the Charity industry with a focus on Regular Giving, these are the brands we conducted our research on:

“Over 70% of males stated that they plan to donate to a cause over the next 12 months, the same is said for just 58% of females.”


When asked: “Do you plan to donate in the next 12 months?”

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Assistance Dogs Case Study

About the client


Assistance Dogs, a national charity that trains dogs to perform everyday tasks for people with disabilities, approached Cohort to assist with their donor acquisition and regular givers retention activities. The objective was to optimise fundraising activities & build brand awareness.

“Cohort are one of the major players in donor acquisition and have helped Assistance Dogs achieve considerable success in helping build our supporter base through their support and understanding of our charity’s core business.
They have helped us with strategies to maximise potential and have identified opportunities to leverage our donor acquisition activities.”


Fundraising Manager, Assistance Dogs

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