Author: Cohort Global

Funeral Insurance - Consumer Attitude Report 2016

Financial Services Industry Report


For the purposes of this report we identified key players in the Financial Services industry with a focus on Funeral Insurance, these are the brands we conducted our research on:

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Regular Giving - Consumer Attitude Report 2016

Charity Industry Report


For the purposes of this report we identified key players in the Charity industry with a focus on Regular Giving, these are the brands we conducted our research on:

“Over 70% of males stated that they plan to donate to a cause over the next 12 months, the same is said for just 58% of females.”


When asked: “Do you plan to donate in the next 12 months?”

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Assistance Dogs Case Study

About the client


Assistance Dogs, a national charity that trains dogs to perform everyday tasks for people with disabilities, approached Cohort to assist with their donor acquisition and regular givers retention activities. The objective was to optimise fundraising activities & build brand awareness.

“Cohort are one of the major players in donor acquisition and have helped Assistance Dogs achieve considerable success in helping build our supporter base through their support and understanding of our charity’s core business.
They have helped us with strategies to maximise potential and have identified opportunities to leverage our donor acquisition activities.”


Fundraising Manager, Assistance Dogs

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Lead Form Customer Journey, Explained

Here is a short video explanation on the journey for customers visiting our lead form landing pages and opting in to hear afrom the featured brand.


Branded Opt-In Journey, Explained

Here is a short video explanation on the journey for customers visiting our sites and opting in to hear from selected brands.


Cohort Global launches USA initiative in New York

Cohort Global opens office on Madison Avenue, New York as part of US expansion.

As part of a strategic 2016 expansion plan, exclusive advertising campaigns for global brands launch in the USA adding to Cohort’s ongoing success. Now with offices in New York, London and Sydney, Cohort provides a truly global solution allowing its ambitious clients to grow their businesses internationally with a trusted partner.

Using our digital marketing platforms, combined with old fashioned, white glove service, Cohort helps brands connect with consenting consumers in a transparent and privacy compliant manner. Providing a steady source of qualified leads from hand selected online resources with just the right combination of search, social, display and email marketing ensures that our clients can scale their business in a profitable manner by converting high quality leads into satisfied customers.

Cohort delivers customers.  Our current client roster includes an extensive list of satisfied international clients across multiple verticals including financial services, charitable giving and causes, utilities, telecommunications, travel, retail, education and market research. Clients include;

Cohort delivers customers.  Our current client roster includes an extensive list of satisfied international clients across multiple verticals including financial services, charitable giving and causes, utilities, telecommunications, travel, retail, education and market research. Clients include; Westfield, Ticketmaster, Reader Digest, Virgin Money, Cherish Life, Easy Meals, Easy Cino, Cheapflights, Club Med, Wyndham, HSBC, Jenny Craig, Greenpeace, WWF, and Save the Children.

As agency of record providing exclusive online lead generation services for several global brands, Cohort provides relevant campaigns to top publishers. This gives our client advertisers the ability to focus their attention on providing excellent service and product delivery to the customers Cohor t delivers. Utilizing cutting edge data analytics and fraud detection provides an unparalleled level of quality to our clients and benefits to publishers with the niche audiences sought by emerging brands.

Cohort Global was founded in 2008 by two international executives with extensive direct marketing backgrounds. Cohort has grown rapidly alongside the clients it serves, as attested to by its rankings in the Deloitte Technology Fast 50 and BRW Fast Starters. Cohort believes strongly in the principles of transparency, compliance and consent. A recognized online marketing lead generation leader and active member of trade associations including the DMA, IAB and ADMA, Cohort is poised for continued success.

Cohort will be attending:

Affiliate Summit West

in Las Vegas, January 2016

LeadsCon West

Las Vegas, March 2016

In October 2014, 50% of Cohort was acquired by Oceania Capital Partners Limited (ASX: OCP) for $6,000,000 and has continued to grow at a rapid pace.

For more information regarding Cohort’s USA initiatives, please contact Catharene Garula on +1 646-583-2664 or alternatively email usa@cohortglobal.com.


Donate Charity Forum Goes Global

Following the success in Sydney over the last 2 years, Cohort is pleased to announce the Donate charity forum has gone global with the next Donate event to be held in London next month – Wednesday 20th May 2015.

Hosted by Cohort, Donate is a series of casual breakfast forums held in Australia and the UK. This unique event enables industry peers to come together to discuss smart lead generation in the charity sector. Attendees gain a competitive advantage as charity donor acquisition managers share their insights around the DNA of online donor acquisition, cross channel marketing and lead nurturing. Donate London will discuss global trends in online donor acquisition.

Local and International speakers include:


Marcelo Ulvert


CEO, Cohort Global

Daniel Turner


CEO, Unity4

Ben Carter


Director, Change.org

Learn about:

  • Lead Generation – How to generate consented online leads
  • Calling best practice – How to maximise contact and conversion rates
  • Latest innovations – Learn how technology can help with donor acquisition and retention
  • Compelling case studies – Gain insights from real life examples & results

Registration for the Donate event 2015 is now closed

For more information on upcoming events, please visit the Donate London events website.