Business

Cohort Global celebrates office move

Cohort Global has officially relocated, but don’t worry we haven’t gone too far. You will find us just around the corner at-  25 Buckingham Palace Road, Level 2 Warwick House, Westminster, London, SW1W 0PP. We are excited that the new space will drive integration between Cohort Global and Pureprofile and to further support our development as a global business.

As we continue to grow as will our investment in our staff,  as a thank you to everyone for their hard work and contribution to the businesses rapid growth we threw an ‘office warming’ get together. Cohort has evolved dramatically since it’s formation in 2008,  we can only predict that our new UK head office will help Cohort to continue to evolve into a global force.


Meet Cohort Global at DMEXCO 2017

Cohort Global will be attending this year’s annual DMEXCO in Cologne, 13 – 14 September. We are looking forward to this exciting event about the digital economy. The conference will involve leading speakers on the digital economy and 950+ companies are expected to attend.

The conference’s motto “Digital is everything, not every thing is digital” seems to ring true in today’s world. Therefore, we are pleased to participate in an event that aims to discuss and share insights within the marketing, media, and technology sectors at this prestigious conference.

We hope to see you at DMEXCO 2017, where you will have the chance to personally meet our team! If you would like to catch-up with us at the event, please use the form below.

Come and meet us at stand B68, Hall 7

Stephen Davis


Commercial Director

Richard Bidgood


Business Development Manager

Samantha Webster


Commercial Manager

Contact Us


Enter your details below and we will get back to as soon as possible.

Which event do you want to discuss?


Cohort celebrates end of the financial year

At Cohort we celebrated the end of a great financial year with our colleagues from the Pureprofile and Sparcmedia team. We were joined by Wout van Damme from Sparcmedia and Luke O’Brien and Paul Chan from Pureprofile. We had a brilliant time at Hai Cenato with plenty of delicious food and flowing drinks. The event was a great success.

As well as celebrating a strong end to the year, we say goodbye to Heloise Hotson and wish her the best in her future endeavours.  Heloise was a great addition to the company as the US Commercial Manager. We look forward to see what she does in the future.

Sparcmedia is an insight driven advertising company. Partnering with clients, the team of experts use data and technology to deliver strategic programmatic advertising that solves business objectives. Sparcmedia is a Pureprofile (ASX: PPL) company and has been offering programmatic services since 2009.

The Pureprofile group is now a global leader in data insights, programmatic media, big data, and quantitative research, as well as consumer lead generation through the recently acquired Cohort group. Pureprofile delivers next generation marketing solutions for more than 700 brands, publishers and research groups worldwide.


Cohort joins the Pureprofile group

Cohort’s has successfully integrated into the Pureprofile group on the 30th June 2017.

Effective 1 July 2017, Mr William Langton has become the Global Managing Director of Cohort and  joined the Pureprofile leadership team. He will now oversee the management of Cohort. Will was one of Cohort’s first employees and has been the Chief Financial Officer at Cohort for over seven years. Most recently, Mr Langton was instrumental in leading the Cohort sale process on behalf of Cohort’s vendors and has been assisting with the development and implementation of the integration plan.

Cohort founders, Marcelo Ulvert and Malcolm Treanor, have stepped down from their daily operational roles, effective 4 July 2017. However, they will continue to assist with any remaining handover matters by the Company until 31 December 2017.

A key priority will be the integration of Cohort’s database of online leads within Pureprofile’s data management and insight platform. Pureprofile will boost its data and profile capabilities whilst Cohort will have the opportunity to cross-sell additional products within its lead generation services.

Commenting on the appointment of Mr Langton, Pureprofile CEO, Mr Chan said: “I congratulate and welcome Will as Global Managing Director of Cohort. As a Cohort employee from day one and with the level of detailed understanding of and enthusiasm he possesses for the business, there is no one better suited to take the business to the next level.”

“Pureprofile and Cohort have shared values around empowering the consumer, which has facilitated the smooth integration of the businesses. I look forward to working together with the team to create a first-class company.”

– WILLIAM LANGTON


The UK visits the Australian office

Last week, the Australian office was visited by our Network Manager, Tanya Mertens, and our Senior Account Manager, Catherine Jones.

The purpose of this trip was for both the UK and Australian teams to share processes, structures, and their best practices to obtain global maturity and alignment on how we work with our partners and key clients.

Visits like these enable us to further develop our vision of global alignment among our international offices and other companies within the PureProfile group. The sharing of ideas is key to further growth and Tanya and Cat’s contributions to the Australian team, both commercially and culturally, were well received. We look forward to more visits like this in the future!

“It was great to get an understanding of their processes and become more globally aligned.”


Catherine Jones - Senior Account Manager


Cohort celebrates Australia Day 2017

The Australian office had a great time celebrating Australia Day. All the Aussie’s helped to make it a special day with lots of food, drinks and laughter. Thank you to the Aussie’s for helping to organise the event: Samantha Wells, Natalie O’Rourke, Ali Corbett, Emma Gibson, Rhonda White and Mark Robinson.

For those who don’t know, Australia Day takes place on January 26th. It is a celebration of the diverse society that makes up Australia. Happy belated ‘Straya Day everyone!


Cohort Global at the Performance Marketing Insights Conference 2016

Cohort enjoyed attending the Performance Marketing Insights Conference from October 25-26, 2016 in London. This is an annual two-day event, which provides a full insight in the most cost-effective ways of getting results via performance marketing.

Our Managing Director, Jon Ostler, was speaking at the conference on optimisation of conversion rates: “Turning Clicks into Leads”. Stephen Davis, our Senior Commercial Manager and Richard Bidgood, our Business Development Manager, were also attending the conference. We held a business card raffle where the winner, Davinder, won a Moët & Chandon Champagne Gift Box.

Cohort had a brilliant time at the event and we hope to return next year. Please use the contact form below for further details.

Jon Ostler speaking at PMI
Stephen Davis and Richard Bidgood
Jon Ostler speaking at PMI
Winner - Davinder Bansil

Contact Us


Enter your details below and we will get back to as soon as possible.

Which event do you want to discuss?


Cohort Global acquired by Pureprofile

Pureprofile (ASX: PPL) is set to acquire 100% ownership of Cohort Global.

As Cohort’s CEO, Marcelo Ulvert added:

“We see great synergies with Pureprofile’s technology platform and are completely aligned on our vision around quality and continued globalisation with a focus on care for the consumer. Cohort has been a market leader since we founded the business in 2008. By becoming part of Pureprofile we will have the additional technology and financial capacity to really accelerate our growth. We are looking forward to working with Paul and his team and taking this next step in Cohort’s evolution.”

Cohort Global is excited to join Pureprofile and continue to drive Cohort’s expansion.

For further information please follow this link.

Marcelo Ulvert


Global CEO


Meet Cohort Global at the Performance Marketing Insights Conference 2016

Cohort Global will be attending the Performance Marketing Insights Conference 2016 at Park Plaza Westminster Bridge in London, 25 – 26 October. The Performance Marketing Insights Conference is a two-day event for a full insight in the most cost-effective ways of getting results via performance marketing. The conference will include topics sch as display advertising, paid search, and affiliate marketing.

Our Managing Director, Jon Ostler, will be speaking at this conference. With over 18 years of experience in digital performance marketing, Jon has led Cohort Global to be recognised as one of the fastest growing Digital Lead Generation Agency in the UK.

We hope to see you at the Performance Marketing Insights Conference, where you will have the chance to personally meet Jon at stand #30! If you would like to catch-up with us at the event, please use the form below.

Further information can be found through this link: https://www.performancemarketinginsights.com/

Jon Ostler


Managing Director

Contact Us


Enter your details below and we will get back to as soon as possible.

Which event do you want to discuss?


Meet Cohort Global at LeadsCon East 2016

Cohort Global will be attending LeadsCon East 2016 in New York, 22 – 24 August. LeadsCon is the industry event performance marketers rely on to do more business. We are looking forward to this exciting event on performance marketing. The conference will showcase the best people and companies in vertical media and direct response marketing.

We hope to see you at LeadsCon East, where you will have the chance to personally meet Catharene Garula, our Account Director! If you would like to catch-up with us at the event, please use the form below.

Catharene Garula


Account Director

Contact Us


Enter your details below and we will get back to as soon as possible.

Which event do you want to discuss?