It has been an interesting week at the UK office, and it marks the beginning of an exciting chapter for the team here at Cohort.

We have been visited by Wout Van Damme, the head of Sparc Media, and welcomed Tim Potter, the head of Pureprofile UK, plus Rebecca and Charlotte, into our UK office. This is a crucial step in the integration of Cohort into Pureprofile, and we are eager to begin working closely with them in the future.

Pureprofile is a data insights and programmatic media company. It sits at the heart of where programmatic media, big data and quantitative research converge. Through its deep connection with real people, Pureprofile delivers the next generation in marketing solutions for brands, publishers and researchers.