Entertainment value is the top reason Australians are following Influencers, according to quantitative research by Pureprofile for global agency We Are Social.

We are Social, a socially-led creative agency and consultancy use the approach of social thinking to solve brand and business problems. The Under the Influence report explored the impact Influencer Marketing is having on brands. It found Australia’s Top 10 Influencers have an average of 9.4 million subscribers – more than the top ten Australian media companies – and reach 7.7 million people each week.

The most popular source of Influencers’ appeal is Entertaining Content – cited by 77 percent of respondents, followed by Authority (63 percent), Identity (62 percent), and Inspiration (61 percent).

Click here to read more