Author: Cohort Global

One in four Australians watch sponsored video content

New research from Pureprofile and FreshFocus uncovers how Australian’s consume video content. Key insights and take-aways include:

  1. Short-form video content has arrived and presents significant opportunities for brand marketers
    • 1 in 4 Australians claim they constantly watch short-form video throughout the day
    • Mobile is how the majority view short-form video with 3 out of 4 Australians viewing this way.
  2. Reach non Europeans through non-traditional media – social media channels offer the unique ability to have a direct conversation with this increasingly powerful buying demographic
  3. Video plays a significant role in the consumer path to purchase even if you can’t always attribute it to a sale
  4. Over ever-evolving relationship with video continues to impact how brands are and should be communicating with customers.
  5. Make every brand experience significant – make it easy to find your product/services with video and tell your story through this powerful medium

Download the presentation from the Modern Marketing Summit.

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Entertainment drives Influencer engagement

Entertainment value is the top reason Australians are following Influencers, according to quantitative research by Pureprofile for global agency We Are Social.

We are Social, a socially-led creative agency and consultancy use the approach of social thinking to solve brand and business problems. The Under the Influence report explored the impact Influencer Marketing is having on brands. It found Australia’s Top 10 Influencers have an average of 9.4 million subscribers – more than the top ten Australian media companies – and reach 7.7 million people each week.

The most popular source of Influencers’ appeal is Entertaining Content – cited by 77 percent of respondents, followed by Authority (63 percent), Identity (62 percent), and Inspiration (61 percent).

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5 Ways Market Research ‘Winners’ Are Using Technology

The last few years have seen the gap between winners and losers in the market research industry widen substantially. This begs the question – what are the key drivers that create a ‘winner’ in the modern age of market research’?

It’s increasingly clear that technology is a chief enabler, with conversations in market closely aligning with the findings of the GRIT report. Here are 5 successful strategies consumer insights professionals can do to maximise the return on their data investments.

1. Data Collection & New Data Types
2. Analytics
3. Visualization and Dashboards
4. DIY Solutions
5. Data Integration including warehousing and meta-analysis

Click here to find out

How will Australians be celebrating Valentine's Day?

New data from a Pureprofile survey uncovers some insights around Valentine’s Day:

Will you be celebrating Valentine’s Day?

– 53% of Australians have no interest in Valentine’s Day while 47% will be celebrating – similar for Males (27%) and females (31%)
– Almost ⅓ (29% will be celebrating with their other half)
– 6% are only celebrating to please their other half
– More Males will be surprising someone on Valentines Day (8%) versus 3% of Females
– More Males are celebrating to make the other half happy (9%) versus 3% on females)
– More females will be celebrating with their family/friends (9%) versus 4% Males.
– Older generation 55+ more likely to have no interest (73%+) than younger generation (36% of 18-34ys)

Ideal Valentine’s Day Gift

Most popular gifts in order:

Click here to find out

Meet Cohort & Pureprofile at ad:tech London 2017

Cohort & Pureprofile are joining some of the world’s most innovative brands and agencies in a forum for marketers to discover trends, tactics and technologies at ad:tech London.

To find out about some of the innovations coming from the Pureprofile group or to just catch up drop us a line to organise a time with the team.

Who’s attending?

Stephen Davis

Commercial Director - Cohort Global

Richard Bidgood

Senior Business Development Manager - Cohort Global

Tim Potter

Managing Director - Pureprofile

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Cohort Global celebrates office move

Cohort Global has officially relocated, but don’t worry we haven’t gone too far. You will find us just around the corner at-  25 Buckingham Palace Road, Level 2 Warwick House, Westminster, London, SW1W 0PP. We are excited that the new space will drive integration between Cohort Global and Pureprofile and to further support our development as a global business.

As we continue to grow as will our investment in our staff,  as a thank you to everyone for their hard work and contribution to the businesses rapid growth we threw an ‘office warming’ get together. Cohort has evolved dramatically since it’s formation in 2008,  we can only predict that our new UK head office will help Cohort to continue to evolve into a global force.

Cohort Global at Might & Power Race Day 2017

Cohort is pleased to have attended the Might & Power Race Day for the Cerebral Palsy Alliance on August 19th, 2017. This annual event aims to use the raised funds to support children and adults living with cerebral palsy. Thanks to the generosity at such events, the charity has raised more than $4.6 million over the past 18 years.

This year, Cohort raised over $400,00 to benefit the Cerebral Palsy Alliance in their endeavours. It has been the most that Cohort has ever raised. We have enjoyed the event and are already looking forward to next year’s Might & Power Race Day!

Cook Islands: Shifting Brand Awareness And Sentiment

Cook Islands Tourism wanted to increase brand awareness of the Cook Islands in Australia and New Zealand and to change the perception that the Cook Islands is an adventurous destination as opposed to a resort based holiday.

Click here for the solution and results

Same-Sex Marriage: Public Opinion Polls vs. The Sitting Pollies

If politicians represent the people, why is there so much media noise going on about whether to allow same-sex marriages or not? Perhaps because the politicians are not really doing what they purport to do.

Our recent research based on a nationally representative sample of 1,500 adults (over 18 years of age) between July 24-25, 2017 concluded the public view is pretty clear.

What does Australia think?

Click here to find out

Meet Cohort Global at DMEXCO 2017

Cohort Global will be attending this year’s annual DMEXCO in Cologne, 13 – 14 September. We are looking forward to this exciting event about the digital economy. The conference will involve leading speakers on the digital economy and 950+ companies are expected to attend.

The conference’s motto “Digital is everything, not every thing is digital” seems to ring true in today’s world. Therefore, we are pleased to participate in an event that aims to discuss and share insights within the marketing, media, and technology sectors at this prestigious conference.

We hope to see you at DMEXCO 2017, where you will have the chance to personally meet our team! If you would like to catch-up with us at the event, please use the form below.

Come and meet us at stand B68, Hall 7

Stephen Davis

Commercial Director

Richard Bidgood

Business Development Manager

Samantha Webster

Commercial Manager

Contact Us

Enter your details below and we will get back to as soon as possible.

Which event do you want to discuss?