Cohort’s has successfully integrated into the Pureprofile group on the 30th June 2017.

Effective 1 July 2017, Mr William Langton has become the Global Managing Director of Cohort and  joined the Pureprofile leadership team. He will now oversee the management of Cohort. Will was one of Cohort’s first employees and has been the Chief Financial Officer at Cohort for over seven years. Most recently, Mr Langton was instrumental in leading the Cohort sale process on behalf of Cohort’s vendors and has been assisting with the development and implementation of the integration plan.

Cohort founders, Marcelo Ulvert and Malcolm Treanor, have stepped down from their daily operational roles, effective 4 July 2017. However, they will continue to assist with any remaining handover matters by the Company until 31 December 2017.

A key priority will be the integration of Cohort’s database of online leads within Pureprofile’s data management and insight platform. Pureprofile will boost its data and profile capabilities whilst Cohort will have the opportunity to cross-sell additional products within its lead generation services.

Commenting on the appointment of Mr Langton, Pureprofile CEO, Mr Chan said: “I congratulate and welcome Will as Global Managing Director of Cohort. As a Cohort employee from day one and with the level of detailed understanding of and enthusiasm he possesses for the business, there is no one better suited to take the business to the next level.”

“Pureprofile and Cohort have shared values around empowering the consumer, which has facilitated the smooth integration of the businesses. I look forward to working together with the team to create a first-class company.”